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Pop Paper City: Crafty Universe is an exciting new game for Roblox that reimagines creativity through play. Inspired by the vibrant world of the TV series, Pop Paper City, this craft-based adventure game introduces an innovative folding system, allowing players to shape, build, and transform paper-like materials in entirely new ways.

A key innovation of Crafty Universe is how players’ creations (UGC) will connect and interact with other Pop Paper City projects across platforms, making the brand’s 360 strategy truly unique and setting a new standard for integrated, user-driven storytelling. For the first time, players will be able to explore and interact with familiar characters and environments in a fully immersive, dynamic way, bringing the charm and creativity of the show to life like never before.

Overall, the game empowers players to problem-solve, design, and create in a uniquely tactile digital playground. Thanks to support from the UKGF, we’re building an ambitious new space for creativity on Roblox, blending storytelling, craft, and innovation for the next generation of makers.