Whilst Throwdown Champs looks like a game, and plays like a game, it exists to do just one thing: to help people build healthy habits. By combining a grab-bag of seemingly disparate ingredients – like a run-down gym in a parallel universe, a miserable Unicorn with a dodgy GPS, and one person’s real-world journey from bulk to hulk – Champs hopes to share the joy of daily exercise with those that haven’t quite been able to make it stick yet.