Prototype Fund

Expressions of Interest

EOIs are now open. The following information is important and should be read through thoroughly before submitting an EOI. Eligible EOI registrants will be contacted with an invite to submit a full application in due course.

Important Information

Only established companies operating PAYE and with a current PAYE registration that pre-dates the EOI completion are eligible.

Applicants are advised that registration on our grant platform is required in order to submit their full application. Established companies with a game development project at an early stage can apply for grants up to £30,000, if invited.

How to Apply

If you have already registered (and once you register) you must use the same email address throughout the EOI, subsequent application and grant award process so it must be an email with daily monitoring and use.

When registering on the application platform, please ensure that you tick to accept all communications (if you have already registered and not opted in you will need to alter your preferences in your profile to accept broadcast emails, notification emails and notification SMSs).

After submitting your EOI, you will only need to apply if invited to do so.

Invited, eligible applicants are required to upload a 2-minute pitch video and submit a written form via our application platform.

Pitch videos must be no longer than 2 mins. Videos must be playable from a browser and no larger than 100MB. Game trailers are not accepted and we advise against ‘talking head’ style submissions.

Your Suitability

We expect to see strong applications from development companies with the following attributes. Applicants should consider the following as a baseline regarding suitability for funding:

You will have completed some early concept work and have either a proof-of-concept demo or other visual pre-production work, so that you can show your project in the best light with your pitch video.
You will have a clear idea of what your unique selling point or other market differentiator is – being able to communicate this clearly will help build confidence in your project.
You will have a development team, either as UK-based paid staff or UK-based contractors, that is either in place or is ready to come on board quickly if you are successful – being able to describe the specific attributes of your team helps to prove your overall development capability.
Your team should normally have experience of professional game development.
You should have done your research and have a clear idea of what the next steps are beyond the grant – who you will approach to fund the remainder of the project, how you will handle publishing, etc.
You should be able to describe the future of your business, how the grant will provide a positive impact on your sustainability and growth as a studio, and what your vision is beyond this individual project.

Your funded project work (the funded portion of the project) should be able to start in October 2025.

The criteria for prototype funding and content funding are distinctly different and even if you believe that you could make a case for both (either with the same or different IPs) we won’t consider them in parallel open rounds. Content Fund applications by applicants that ignore this guidance will be deleted and only their Prototype Fund application will be considered. This is because the application review routes for each stream are distinct, and we are unable to factor in what if / sequential scenarios effectively between each programme and the respective business case needs to have clarity around a single set of criteria.

FAQs

Desirable Traits

Your Business

Business:

You are an established SME with at least one employee and PAYE registration in place (typically 3 – 10+ individuals, including contractors where applicable).
Your business is already growing and you have plans to grow towards larger projects, recruiting talent to do so.
Your company has been founded by at least one individual who enjoys business, speaks the language of business and is pushing your studio forward.
You are working with inclusivity / diversity and supporting different voices (e.g. the BFI guidance).
Your business is not dependent on grant funding and can demonstrate it is developing into a financially sustainable enterprise.

Your Team

Team:

If you are presently a solo developer, you have sufficient professional experience and a solid network of talented UK-based contractors ready to come on board quickly.
Your team may have one or more experienced/mentor-level team members in key positions who have developed and released games over several years.
You have plans to develop your own IP or move into the own-IP space from another relevant area of business.
You have access to an established business support network.

Your Project

Project:

You have a clear, evidenced and verified market opportunity, and you can demonstrate how you are going to ‘stand up to’ and ‘stand out from’ any competitors.
Your project has received positive feedback and confirmation from socials, games press, publishers, focus-groups, play testers, focus-testers, or public demonstration at games expos.
You have early interest from publishers and you have been asked to extend or improve on a prior demo with a real possibility of being signed.
The project is not wholly dependent on grant funding because you have other income streams / working capital / time resources.

Our funding focus is primarily on games for entertainment.

The Application Process

REMEMBER: The following information is only relevant if you are invited to submit a full application.

After submitting your EOI, you will only need to apply if invited to do so.
We strongly recommend that all applicants read through the information below before getting started.
The application process is your opportunity to share details of the project, the team, your planned route to market and potential commercial opportunities your project presents to your studio.
You will need to have your ITL code for reference in the written application (you can find that by clicking the button below the tabs).
Pitch videos should not be game trailers and max file size is 100MB.

Criteria & other key details

Criteria

Invited, eligible applicants must meet the following criteria:

Applications will only be accepted from registered UK-based companies.
Companies must have fewer than 50 employees.
The scale of development will be such that our support and grant will represent no more than 50% of the total costs of the project once it has been released.
Your project must not include gambling elements or mechanisms which could be perceived as such, or any content that we deem to be potentially reputationally damaging (solely at our discretion).
Games associated with emergent business models with little evidence of success are unlikely to be funded until that evidence base can be demonstrated. For more context, see our news article here.
Your project can already be in development, although we don’t support projects that have already fully launched, and do not fund work carried out prior to the grant being offered.
Projects following an open-development model with a live build available in a pre-release form will still be considered (but typically we don’t fund pure DLC development for a title already launched).
Successful applicants must be able to clearly demonstrate a plan for growth and positive improvement as a result of UKGF support; this could be through new PAYE employees or co-development with freelancers/other companies as contractors. See our FAQs for more.

Applicants give us authorisation to undertake credit and other due diligence checks.

Grant Value

The maximum grant we are offering is £30,000 for approved employment costs of UK-based employees and UK-based contractors paid from October 2025.

Monthly claims will generally be capped at £6,000, but successful applicants can use their own resources above and beyond that if necessary.

Pitch Video

Invited, eligible applicants are asked to upload a short (max 2 mins) pitch video as part of the full application.

The pitch video is your opportunity to tell us about your development team (including any relevant experience), your game (show us any game play/concept art) and your planned route to market.

Before uploading your pitch video, we recommend you consider the following:

The video is your chance to supplement the information you’ve supplied in your written form, but it is never a substitute.
While the pitch video is an important part of the application, we’re not looking for high production quality output.
We advise against using a ‘talking head’ approach and we will not accept game trailers. Don’t just send us a generic pitch video; we want to see a tailored pitch.
Max length is 2 minutes – anything longer will not be considered as part of the panel’s review.

If you’re having problems putting a pitch video together, our application platform has space for you to tell us why.

Key Dates

Expressions of Interest now open.

Eligible EOIs invited to apply late June / early July.
Interviews in early September
Funded work can begin from October and must be complete by 31st March 2026.

Eligible Costs

If awarded a grant from the UK Games Fund, portfolio companies may only claim for approved employment costs for UK-based employees and UK-based contractors declared on your application form.

As our objective is to fund development/content work that puts direct value into your project, you may only claim for roles that primarily focus on project development (programming, art, production, etc.) or content creation (e.g., voiceover recording or game writing). We don’t fund dedicated roles in marketing, social marketing, lawyers, accountants, business development, testing, etc. You can of course pay for roles we don’t cover with your own funds.

For the avoidance of doubt that means:

Gross pay costs of UK-domiciled employees paid through PAYE.
Employer’s NI costs of UK domiciled employees paid through PAYE.
UK-domiciled contractor invoices exclusive of VAT (if you aren’t VAT registered you can claim the VAT element subject to agreeing with us).
No costs of any other nature will be approved. Including such costs in your application for grant money could result in negative scoring in your application.

You must be ready to start work on your funded project with one month (4 weeks) of issue of a formal Offer of Grant Letter from the UK Games Fund.

Community Contribution

Our grants are non-repayable. Provided all grant conditions are met during and after the project, cash repayment of grant will not be required.

However, we do ask that in acceptance of the grant that your company commit to contribute senior-staff time as a mentor, judge, reviewer or speaker in support of your peers at a later, mutually convenient date. This time contribution could be up to 12 to 16 days for a £30,000 grant in the two years following the project. Where travel is involved your travel expenses will be met in accordance with our reimbursement policies in force at the time.

In addition, all executive directors of funded companies will be expected to make a public pledge to re-invest a fair and reasonable proportion of any significant returns in talent / IP development for the UK games ecosystem via the UK Games Fund on a discretionary basis, should their company benefit disproportionately as a result of this support.

Find your ITL Code

Find out which code you will need to use in your application form here.

ITL Code

Successful Applicants

If successful, you will be required to confirm that you can provide the following:

Your HMRC PAYE registration details and employer reference number – there will be no exceptions from this requirement.
Assurance that for any work on the funded project directors will pay themselves via PAYE (no dividends, director’s loan repayments, connected contractor invoices etc accepted).
A valid State Subsidy declaration in a form we’ll provide, taking into account the scale of funding applied for. Declarations require you to confirm other sources of public funding and when combined with a grant from us that they don’t breach limits for the time being in force.
All Directors of funded companies will need to verify their identity on Yoti.
Enough working capital to cover 6 weeks expenditure on the project upfront.
We may require you to complete an IP Housekeeping Audit (we’ll show you how).
Company profile information and data to help build a detailed picture of the games development sector in the UK.
You will need at least 6 weeks of working capital to enable you to draw down the grant, which must be claimed monthly after incurring and defraying your costs. Grant claims are paid in arrears monthly.

You should only apply if you can provide the above.

You must be ready to start work on your funded project with one month (4 weeks) of issue of a formal Offer Letter of Grant from the UK Games Fund.

FAQS

If you’ve got any further questions, please refer to our FAQs.

Read FAQs

Unsuccessful applicants

No correspondence will be entered into and there is no appeal.

In some cases, we may suggest re-applying to future funding calls after you’ve addressed highlighted issues (in which case we’ll give some general guidance at the time of application).

EOIs

Expressions of Interest are now open.