Our Sites: UK Games Fund | UK Games Talent

How to Apply

We are currently closed for applications. The following information below is provided for reference only.

Pitch Development Programme

For teams in the very early stages of development or with limited professional experience our new Pitch Development Programme offers the chance to refine and improve pitching skills and develop a playable demo over the course of the summer, with a support package provided to the value of £10,000. The programme includes:

  • an award of £5,000.
  • an opportunity to showcase your project at a large scale consumer games show in Autumn this year.
  • an opportunity to pitch for a £25,000 grant from the UK Games Fund (which would be available to spend during 2019).

This programme is designed to support early-stage teams who may need time to further develop their ideas and pitch. The participation in the consumer games show later in the year provides a clear deadline as well as the opportunity to gain all-important feedback from the public and industry. The pitch for the grant from the UK Games Fund will also take place at the consumer games show (in a private meeting room).

The application process for the Pitch Development Programme is lighter than the direct application to Round 4 route and is expected to complete earlier in the year. Please note the following:

  • You must be able to complete your funded work using the £5,000 award between April – September 2018.
  • You must be available to join us at the Autumn consumer games show (exact dates will be announced shortly).
  • You can only apply to the Pitch Development Programme route or the direct route to funding via Round 4, not both.

Round 4

Similar to previous rounds this is our main offering, where you can apply for grants of up to £25,000. The level of competition for these grants is generally very high due to the large volume of high quality applications that we receive.

For the best chance of success, we suggest the following as a baseline:

  • You should have completed some early concept work, and have some visual pre-production work so that you can show your project in the best light with your pitch video.
  • You should have a clear idea of what your unique selling point or other market differentiator is – being able to communicate this clearly will help build confidence in your project.
  • You should have a development team either in place, or who are ready to come on board quickly if you are successful – being able to describe the specific qualities of your team helps to prove your overall development capability.
  • Your team should have some past experience of completing and shipping a project, regardless of the level of success – this doesn’t have to apply to every team member.
  • You should have done your research and have a clear idea of what the next steps are if you are successfully funded – who you will approach to fund the remainder of the project, how you will handle publishing, etc.
  • You should be able to describe the future of your business, how the grant will provide a positive impact on your sustainability and growth as a studio, and what your vision is beyond this individual project.

If more than one of the above statements are not true then you may benefit from our new Pitch Development Programme, outlined above.  You can also review our current list of funded companies to see examples of projects that have previously been funded in an open round, to get an idea of the level of competition you face.

For companies with past experience of shipping a game, a development team in place and ready to mobilise, a business plan and strategy for sustainability in place and with an already well-defined USP, the direct application route to Round 4 may be most suitable.

Applicants should be aware that you can only apply to one of the above two routes. Named individuals can only be associated with one application. All applicants must be based in the UK.